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BBC:机器人都能写新闻 记者们真要失业了吗?

2018-1-31 13:07| 投稿: lofor |来自: 互联网

摘要: 据外媒报道,机器人跟记者并肩工作,写新闻,已经是一些媒体机构的现实。有些体育消息,如果不加作者名字,几乎可以“以假乱真”。机器人都能写新闻,记者们真要失业了吗?英国广播公司(BBC)刊文称,"机器人新闻 ...

据外媒报道,机器人跟记者并肩工作,写新闻,已经是一些媒体机构的现实。有些体育消息,如果不加作者名字,几乎可以“以假乱真”。机器人都能写新闻,记者们真要失业了吗?英国广播公司(BBC)刊文称,"机器人新闻"在人类世界普及的速度超出了很多人的想象。对于此刻正在电脑前写稿的记者们来说,似乎饭碗受到威胁,形势不太妙。

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文章称,美联社的一套电脑系统已经能够从大量数据中筛选出新闻线索,编成新闻文稿;其中一部分混在记者写的稿件里一同电邮给报刊客户,而且不少还不加润色就被报纸采用了。

《洛杉矶时报》自2014年就开始发布根据官方数据生成的地震预警消息。《华盛顿邮报》去年宣布将派机器人报道美国高中生足球赛。

机器人进入新闻编辑室,正值全球纸媒面临发行量下降和广告向线上转移的双重冲击。

在越来越多的行业,机器人都被视为人工劳动力的潜在替代,而且成本更低。一种预测说,到2030年,机器人将从人类手里夺走8亿个工作。但在新闻领域,它们能夺走的百分比有多少?

根据美联社的试验,目前阶段机器基本上只负责在海量数据中搜索有用信息,但美国的线上线下媒体提供的内容,越来越多出自机器。

2017年,设在牛津大学的路透社新闻研究院做的一项研究发现,欧洲各地的媒体每月发表成千上万篇机器自动生成的新闻,主要是迅速发布公众感兴趣的数据,比如选举结果和经济数据。

荷兰一家通讯社在用机器更新写给未成年人看的新闻稿,使用的语言较简单。

迄今为止,已经上岗的机器人“头脑”比较简单。当然,在机器人世界,这种状况不会持续很久。

然而,写稿只是记者工作的一部分。机器能就特定话题做电话采访吗?能写出有文采、直抵人心的报道吗?技术上这是可能的,可以事先把问题拟好,让机器打电话采访。但编辑是否愿意这么安排则是另一个问题。

不过,更靠谱的判断是,机器人或软件将很快成为记者们手里的一个工具,用来搜寻新闻线索或生成内容。

但也有分析指出,这枚硬币的另一面,是工具被滥用。在新闻和社交媒体行业,机器被用来生成和传播假新闻,也已经跟"机器手点赞"、“僵尸粉丝团”之类传统利用一样,成为一个现实而紧迫的问题。社交媒体上已经出现这种迹象。

BBC目前还没有采用机器生成的故事,但BBC的新闻实验室正在研究让机器承担部分新闻采编和制作,包括听写采访文稿、检索公共数据找线索。

不过也有观点认为,记者的核心职责是从采集到的数据和信息中筛选、掂量、分析、权衡、组织,写出有理有据、有血有肉、全面平衡的报道。

BBC评论认为,这是一门活技术,代代相传到今天,经过百余年的演化。如果说机器人最终也能掌握这门人性比重极大的技术,那也不大可能是现在。

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本文出自:http://www.cnbeta.com/articles/tech/694689.htm

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