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淘宝独家承包今年央视春晚红包环节:狂撒10亿现金

2018-2-5 11:49| 投稿: lofor |来自: 互联网

摘要: 自2014年起,阿里巴巴与微信展开了持续数年的 “红包大战”,春节抢红包就逐渐成为了广大群众喜闻乐见的新民俗,不过2017年两家偃旗息鼓,盛况不再。随着2018年春节即将临近,今年能再现全民抢红包的热潮么?看来淘 ...

自2014年起,阿里巴巴与微信展开了持续数年的 “红包大战”,春节抢红包就逐渐成为了广大群众喜闻乐见的新民俗,不过2017年两家偃旗息鼓,盛况不再。随着2018年春节即将临近,今年能再现全民抢红包的热潮么?看来淘宝准备抢个好彩头,2月5日,淘宝首先宣布与2018年央视《春节联欢晚会》达成独家合作,“承包”《春晚》乃至整个春节期间的全民红包。

淘宝春节抢红包活动将持续5天(2月11日-2月15日),每天发放总值1个亿的现金红包,并且在《春晚》当天发放总值超过6个亿的现金红包,换句话说,淘宝将在春节期间疯狂“撒币”10个亿。

至于领取方法相比往年也简单许多,据悉,活动期间消费者打开手机淘宝即可获得3个待开红包,分享给其他用户打开后,分享者和被邀请者都有机会获得现金红包。

除红包外,淘宝也全程植入了整个《春晚》,春晚将设立4个环节与观众互动抢红包。另外淘宝也准备了一档《春晚》节目,号称首个实时互动节目,拥有《春晚》最强明星阵容与神秘黑科技,不知道能带来什么样的惊喜呢?

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